The interiors and fashion worlds wait expectantly every year for Pantone’s color announcement. Pantone announced their 2019 Color of the Year as Living Coral. This color embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
Described as vibrant yet mellow, Living Coral communicates warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. The engaging nature of the color welcomes and encourages lighthearted activity and embodies our desire for playful expression. It is also a nurturing color that appears in our natural surroundings and displays a lively presence within social media.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.
I’ve always wondered who gets the interesting job of choosing names for paint colors and who actually has the authority to choose the Color of the Year for the world. The entire world of fashion, automobiles and interiors takes their cue from this company. They don’t take their job lightly. The color of the year is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Thousands of hours of research and filtering are done to determine what the color of the year will be. Pantone has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. They are the provider of professional color standards for the design industries. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers.
What do you think of this color selection? Do you already have some of this shade in your home or closet? If not, will you try to incorporate it somehow? I’d love to hear your thoughts. Send me an email at firstname.lastname@example.org.