Sherwin Williams just released their projected color trends for
2017. They selected 4 different groups of colors to represent different color
trends. Their experts say that the state of color
has never been more restless. New spirituality, cultural flux,
feisty self-expression and soulful nostalgia are combining to paint an emerging
portrait of our shared future. Let's explore the 4 palettes.
Noir: It’s among our most precious commodities: night. We’re
craving a refuge from urban streetlights and glowing screens, space to turn our
gaze inward and recharge the spirit. Mindful melancholy is fueling a new
romanticism marked by medieval patterns, revived customs and bittersweet
beauty. The Dutch masters knew the secret: dark hues set a dramatic stage for
sensuous luster. This palette is rich with vine- ripe fruits, Nordic blues,
moody neutrals and golden yellows.
Holistic: Sustainable design and radical transparency are the new
standards. As our daily transactions move further into the cloud, acquiring
experiences is becoming preferable to buying more things. “Doing good” is the
new looking good, and it’s taking the form of “voluntourism,” healing retreats and eco-travel. The roads of this
journey are lined with arctic neutrals, blush rose and wild browns.
Intrepid: The virtual and the real are blurring in the form of
seamless commerce and “office anywhere” collaboration. Identity has never been
more fluid. “You do you” is the mantra of a generation primed for
self-expression, cheered on by their own #squad and tossing aside old
categories. There’s a feisty energy to our present moment, arriving in fiery
tones and vibrant, kimono colors.
Unbounded: Global immigration is redefining borderlands, national
identity and our sense of coexistence. Brands are becoming more purpose-driven,
communities more connected. Overconsumption is, well, over. We’re more likely
to invest in the best we can afford — crafted and customized — and then keep it
forever. Global consciousness is a mural painted in earthy mustards, ocean
blues, corals and mud.
Look for these colors not only in the homes and interiors sector
but also in clothing, cosmetics and food. How will you incorporate some of
these colors? Learn more at www.swcolormix.com. My favorite
palette is the Noir palette. What is your favorite palette for next year? Email
me at jessica@webbercoleman.com
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