The
interiors and fashion worlds wait expectantly every year for Pantone’s color
announcement. Pantone announced their 2018 Color of the Year as Ultra Violet. Described
as a dramatically provocative and thoughtful purple shade, Ultra Violet
communicates originality, ingenuity, and visionary thinking that points us
toward the future. This color suggests the
mysteries
of the cosmos, the intrigue of what lies ahead, and the discoveries beyond
where we are now. The vast and limitless night sky is symbolic of what is
possible and continues to inspire the desire to pursue a world beyond our own.
It also symbolizes experimentation and non-conformity, spurring individuals to
imagine their unique mark on the world, and push boundaries through creative
outlets.
“The
Pantone Color of the Year has come to mean so much more than ‘what’s trending’
in the world of design; it’s truly a reflection of what’s needed in our world
today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
I’ve
always wondered who gets the interesting job of choosing names for paint colors
and who actually has the authority to choose the Color of the Year for the
world. The entire world of fashion, automobiles and interiors takes their cue
from this company. They don’t take their job lightly. The color of the year is
a symbolic color selection; a color snapshot of what we see taking place in our
global culture that serves as an expression of a mood and an attitude. Thousands
of hours of research and filtering are done to determine what the color of the
year will be. Pantone has been the world's color authority for nearly 50 years,
providing design professionals with products and services for the colorful
exploration and expression of creativity. They are the provider of professional
color standards for the design industries. Always a source for color
inspiration, Pantone also offers paint and designer-inspired products and services
for consumers.
What
do you think of this color selection? Do you already have some of this shade in
your home or closet? If not, will you try to incorporate it somehow? I’d love
to hear your thoughts. Send me an email at jessica@webbercoleman.com.