2018 Pantone Color of the Year

The interiors and fashion worlds wait expectantly every year for Pantone’s color announcement. Pantone announced their 2018 Color of the Year as Ultra Violet. Described as a dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. This color suggests the

mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. It also symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

I’ve always wondered who gets the interesting job of choosing names for paint colors and who actually has the authority to choose the Color of the Year for the world. The entire world of fashion, automobiles and interiors takes their cue from this company. They don’t take their job lightly. The color of the year is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Thousands of hours of research and filtering are done to determine what the color of the year will be. Pantone has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. They are the provider of professional color standards for the design industries. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers.

What do you think of this color selection? Do you already have some of this shade in your home or closet? If not, will you try to incorporate it somehow? I’d love to hear your thoughts. Send me an email at jessica@webbercoleman.com.