The interiors and fashion worlds wait expectantly every year for Pantone’s color announcement. Pantone announced their 2017 Color of the Year as Greenery. Touted as a refreshing and revitalizing shade, Greenery is symbolic of new beginnings. It is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. The fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Says Leatrice Eiseman, Executive Director of the Pantone Color Institute
I’ve always wondered who gets the interesting job of choosing names for paint colors and who actually has the authority to choose the Color of the Year for the world. The entire world of fashion, automobiles and interiors takes their cue from this company. They don’t take their job lightly. The color of the year is a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Thousands of hours of research and filtering are done to determine what the color of the year will be. Pantone has been the world's color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. They are the provider of professional color standards for the design industries. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers.
What do you think of this color selection? Do you already have some of this shade in your home or closet? If not, will you try to incorporate it somehow? I’d love to hear your thoughts. Send me an email at firstname.lastname@example.org.